Mobile ticketing to account for more than 1 in 2 digital ticket transactions by 2019

Mobile tickets to account for more than 1 in 2 digital ticket transactions by 2019 (Juniper Research)

Total digital ticketing transactions to reach 32B by 2019

A new study by Juniper Research has forecast that global ticket purchases via mobile and desktop devices including smartphones, tablets and PCs will reach 32bn by 2019, up from an estimated 16.2bn this year. This represents a two-fold growth over the next 4 years.

The new research, Mobile & Online Ticketing: Transport, Events & NFC 2015-2019, found that with digital ticketing services developing fast across the transport and events sectors, mobile handsets will account for more than 1 in 2 digital tickets purchased by 2019.

Metro/Bus Transport Sector Dominates Mobile Ticketing

The research found that in almost every market, metro and bus ticketing was being driven by mobile phone usage. The low price, high frequency and high volume nature of metro/bus ticketing was found to be particularly suited for mobile payments.

In addition, it was found that Metro/Bus ticketing is gaining traction through barcodes delivered via smartphone apps, and through SMS-based solutions, with the latter witnessing impressive user adoption in markets such as Sweden and Italy.

1 in 3 airline boarding passes will be issued via mobile devices by 2019.

The Emergence of Wearable Ticketing

The research observed that ticketing apps will become key for wearable devices, such as smartwatches. "Smartwatches with NFC capability offer a convenient replacement for contactless debit-cards and smartphones. Integrating new devices and wearables should be a key strategic directive for all players across the ticketing value chain", noted research author Nitin Bhas.

However, the research notes that a number of challenges, including scanning capabilities and battery life, need to be addressed for wider adoption.

Our take

QuayPay has a strategic focus on mobile payments for event tickets because it offers great new opportunities to the event organizers and consumers alike. When supported by NFC and Beacons this is a quintessential application of the marriage between mobile payments and geolocation and content delivery tools. The event App can provide the public with navigation around the venue, every conceivable piece of information about the event itself and sale of tickets, merchandise and food or drinks, all paid for inside the App.

Carlos Piteira