Forget about R&D and head to the Art Gallery


Many great ideas around human and computer interaction start with modern artworks. Businesses are interested in the idea of experiential marketing and promoting their product through emotional connections. Art is a platform that can explore this with no limitations as it focuses only on the experience without any commercial obligations.  Media Art is also highly interactive and can be a sneak peak at future trends that will transcend into commercial markets.

I have always been interested in the link between art and business. The level of human engagement with technology is inspirational as it develops the cultural environment for new commercial technologies.  I have to be careful who I discuss this with as creating new commercial products is certainly not the intention of most artists. However, both business and art have a role to play when it comes to influencing modern culture. Where art challenges the idea, commercial endeavours have the power to reach the masses.

This week in Sydney there is an art project that is very fitting.  Artists James Brown and George Khut are taking over the old Gucci Store on George Street for their interactive art work: THETA LAB.

"The aim of the project is to explore new contexts for aesthetic interactions, and to document the range of experiences afforded by this unusual form of human-computer interaction"

This art work explores new ways of human-technology interaction by combining neuro-feedback with participatory art, electronic music and ‘slow design’.  This is very much my area of interest when it comes to retail engagement and software application engagement. With art works such as THETA LAB, the R&D lab is becoming the pop-up art gallery.

THETA LAB opens runs from Friday 7 June 2013 - Monday 10 June 2013 

136 George Street, The Rocks, Sydney, NSW, 2000, Australia

Feature image from:


Jon McFarlane Co-Founder, QuayPay

'The web is getting physical' and Jon has a passion for helping  clients use web technology for engaging in the physical world.

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